Guide · June 3, 2026
Shopify Apps: How to Choose (and When You Need Fewer)
An honest buyer's guide to Shopify apps for email, SMS, cart recovery, reviews, and loyalty — real pros and cons of the popular tools, plus how to avoid app overload.
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Guide · June 3, 2026
An honest buyer's guide to Shopify apps for email, SMS, cart recovery, reviews, and loyalty — real pros and cons of the popular tools, plus how to avoid app overload.
Essay · June 3, 2026
A vendor-neutral look at when Shopify is genuinely the right platform, when a lighter or custom-built store is a better and cheaper fit, and how to decide.